Yifeng of Concept Store Y, is another wonderful person I have met through my blog.
His store on Brewer’s Street in Soho, is like a pint-sized Aladdin’s Cave.
Today, he received quite a fair amount of the new Spring collection from the designers he curates. He then kindly invited me to stop by and select a few pieces.
It’s really interesting to see how emerging designers interpret a new season, the direction they take to hone individual craft/voice, while still keeping in mind, market trends and habits.
Ukulele, a London-based brand I was introduced to via Concept Y Store last year, went straight for the jugular.
Since Self-Portrait entered our consciousness, every other designer seems to now be furtively churning out some variation of lace. Ukulele has kept true to her aesthetic- a silhouette hinting at the 60s, reworked in fabric for the 21st century.
If I were to re-express a romantic ballet like Giselle today, this is how I would costume the dancers.
There are new accessories being sold as well.
Laura, one of Yifeng’s colleagues, pointed out the i-phone cases above, as well as whimsical jewellery placed by the window.
Matteo showed me some contemporary-looking shirts for men, from a line called, Tobias Clothing.
Something on the sale rack that caught my eye, was this graphic DB Berdan dress.
It’s a piece that can travel effortlessly through seasons. On my frame, it would need to be shortened for better balance.
- Concept Store Y, 57A Brewer Street http://www.conceptstore-y.com